Best Sales Training Programs and Courses [2021]

Sales sit at the core of any business. Selling a product, service, or idea is where most, or all, of the money is actually made. The life of a salesman, however, is no easy job. Selling a product and convincing someone about an idea or product is pretty difficult. For a salesperson, a regular day involves very many conversations, long hours of research work, multiple meetings, and much, much more. Check the Best Sales Training Programs below.

Best Sales Training Programs & Courses

If you’re looking forward to becoming a salesman or interested in stepping up your game, here are 8 of the best salesman training courses that you might find helpful. Wait, but before going into that, let’s look at a brief comparison between B2B and B2C sales.

B2B vs B2C Sales

When a business engages with a customer it is termed as a B2C engagement. B2B engagements are the ones in which a business offers their product(s), idea(s), and/or service(s) to another business(es).

A B2C sales model is simple. Make a product and sell it to customers. There is little to no role of partnership. B2B models, however, have room for a bigger role of partnership as the purchasing side is corporate markets. Some important differences between B2B and B2C sales are:

  1. Decision-making Process – B2B sales involve much longer decision-making processes than B2C sales. Several calls, meetings, presentations, etc. are involved.
  2. Price Point – Typically, B2C sales have lower price points.
  3. Relationship Building – B2B sales depend greatly on relationship building. B2C, usually, don’t.

#1. Beginner Sales Training course: Back to Basics Series

Platform – YouTube

Type – Free

The Beginner Sales Training Programs: Back to Basics series is created by Build and Balance. This video course details ground-level ideas to jumpstart your sales career or to sell more if you’re already into it but don’t know how to step-up the gas.

The free video course is delivered by Michael Neuendorff, an ex-Marketing Director at Oracle Corporation with about 3 decades of experience in leadership, marketing, and sales. Back to Basics series has 6 videos that comprehensively covers everything about sales, which are:

Part 1

The first video in the series details the importance of setting goals and how to accomplish them by means of making weekly plans and KPIs (Key Performance Indicators).

Despite covering so many concepts, the run time for the video course is under 29 minutes. It makes the video lesson an ideal fit into any tighter time slot.

Part 2A

This 13-minute video lesson details tracking weekly plan progress. It gives out several tips to structure your workweek in a way that optimizes productivity.

The video tutorial then details the how and what of the 3 Wins approach, followed by preparing the sales pitch.

Part 2B

Next video in the Back to Basics series is Part 2B that focuses on improving the sales process. The instructor also introduces learners to his version of the DISC Sales Process.

The DISC is a behavioural model that stands for Dominant, Influential, Steady, and Compliant. This video lesson runs for almost 35 minutes.

Part 3A

With Part 3A, the course of the sale further explores the psychological aspect of selling. The video then goes on to detail fulfilling your set goals for sales.

The remaining part of the almost 35-minute video lesson explains using testimonials in business and tips for enhancing learning all to sell bigger and better.

Part 3B

Storytelling is an important technique for selling. The 5th video in the Back to Basics series explores this captivating craft of sales. The 20-minute video also explains:

  1. Raising health standards to increase sales.
  2. The holistic approach to selling.
  3. Essential habits for succeeding in sales.

Part 4A

The final video in the Back to Basics series sums up the entire video course by explaining the ways, techniques, and behaviours to increase sales from existing customers. The run time for the last video is 23 minutes and 32 seconds.


  1. Beginner-friendly.
  2. Completely free.
  3. Easy language.

#2. Business Development & B2B Sales for Startups – Sales Valley

Best Sales Training Programs by Udemy

Platform – Udemy

Type – Paid

Focused on B2B sales? Try the Business Development & B2B Sales for Startups – Sales Valley course. This training course is a crash course on building business relationships, pitching a product or service to potential clients, and generating successful sales.

Created by Patrick Dang, a sales coach, the Business Development & B2B Sales for Startups course explains a self-created methodology dubbed Sales Valley.

The sales training Programs explain preparing mails that are authentic and response-provoking. It also tells the process of screening clients for your product(s)/service(s). All of this and much more is covered in 35 lectures, which total to a video time of almost 6 hours.


  1. Available in 2 additional languages.
  2. Covers email writing.
  3. Excellent for startups.
  4. Focus on B2B.
  5. Lead generation using cold emailing.

You can buy from here

#3. Cold Calling for B2B Sales: How to Prospect over the Phone

Best Sales Training Programs by Udemy

Platform – Udemy

Type – Paid

Cold calling is an important aspect of sales generation. The Cold Calling for B2B Sales: How to Prospect over the Phone course by Derek Shebby, a Sales Director for a Fortune 500 firm, deals with it specifically.

This course effectively explains how to leverage cold calling for driving successful lead generation. This sales training Program is a collection of 22 video lectures with a total run time of just one-and-a-half hours.

In order to master the art of cold calling, a number of skills are required. While some of them you might already have, you need to work on the others. All of them are covered in the course to make it easy for beginners.


  1. Course by a Sales Director of a Fortune 500 Company.
  2. Covers stepping-up voicemail skills.
  3. Focuses on B2B sales.
  4. Ideal for anyone looking to improve prospecting over the phone.

You can buy from here

#4. Sales: Closing Strategies

Best Sales Training Programs by Linkedin

Platform – LinkedIn Learning

Type – Paid

The most difficult part pertaining to sales is closing the sale. The Sales: Closing Strategies is an advanced course offered by LinkedIn Learning to make salespeople better at sealing the deal.

By the end of the course, learners will be able to formulate their own sales closing strategy. The entire content of the salesman training course is divided into 5 parts:

  1. Introduction
  2. Selling and the Sales Process
  3. Presenting and Closing
  4. What Else Can We Do?
  5. Conclusion

This course is created by Dean Karrel, a seasoned trainer and sales executive with over 3 decades of experience.


  1. 1-month free trial.
  2. Details the sales pipeline.
  3. Explores the buyer-seller relationship.
  4. Includes exercises and quizzes.
  5. Offline viewing available.

You can buy from here

#5. Sales Training: Building Your Sales Career

Salesman Traning Course by Cousera

Platform – Coursera

Type – Paid

Beginning a sales career is not easy. Many times people don’t know where to start. Start your sales career from scratch with the Sales Training: Building Your Sales Career course. It is offered by the Hubspot Academy via the Coursera platform.

This course is also appropriate sales training Programs for those looking to manage an entry-level sales team. The course begins by giving an overview of what is required for succeeding in sales.

The total time required to complete the Sales Training: Building Your Sales Career course is about 10 hours. The online course comes with flexible deadlines and thoroughly explains how to develop long-lasting relationships with clients.


  1. Beginner-friendly.
  2. Details inbound sales methodology.
  3. Financial aid is available.
  4. Teaches how to sell with a consultative mindset.

You can buy from here

#6. Sales Training: Practical Sales Techniques

Sales Traning Course by Udemy

Platform – Udemy

Type – Paid

This is a salesman training course that details tried-and-trusted sales skills, strategies, and techniques. The video course involves about 2 hours of lectures, which are 31 in total.

Learners start from preparing and planning, then building trusted relationships, and then moving on to object handling techniques. The sales course further explains how to be organized and efficient at your tasks, planning your toolkit wisely, as well as closing deals with confidence.

The course is created by Christ Croft, a reputed management trainer, author, and speaker from Britain. To make learning relatable, the Sales Training: Practical Sales Techniques course explains several real-life examples.


  1. Available in English and 7 more languages.
  2. Beginner-friendly.
  3. No equipment required.
  4. Talks about the science of sales measurement.

You can buy from here

#7. Soft Skills for Sales Professionals

Soft Skills for Salesman by Linkedin

Platform – LinkedIn Learning

Type – Paid

Soft skills are mandatory for professionals across a range of markets. While some lay less emphasis on it, other job designations necessitate a heavy focus on the same.

Sales are among the professions where success depends greatly on soft skills. This is an excellent course for any salesperson or sales team looking to brush up their soft skills.

A salesperson must know how to effectively communicate about their product, service, or idea to prospective clients. Soft skills help in defining the product or service easily and concisely. Some of the soft skills covered by the Soft Skills for Sales Professional course are:

  1. Building connections
  2. Listening
  3. Selling with greater emotional intelligence.

Created by Meridith Elliott Powell, a business strategist, and instructor, this course covers everything that salespeople need to know to win at their jobs. The total run time for the course is 66 minutes.


  1. 1-month free trial.
  2. Exercises and quizzes available.
  3. Includes real-world examples.
  4. Offline viewing available.

You can buy from here

#8. The Art of Sales: Mastering the Selling Process Specialization

The Art of Sales by Coursera

Platform – Coursera

Type – Paid

Northwestern University in collaboration with Coursera brings The Art of Sales. Mastering the Selling Process Specialization. The salesman training Programs is focused on closing deals favourably and improving the performance of the sales process.

The Art of Sales specialization talks about following a unique approach, attracting customers, and developing support for products, services, or ideas. Although flexible in learning, one can complete this sales course in about 4 months with an investment of 3 hours each week.

As this is a beginner-friendly course, anyone, regardless of experience, can benefit from it. Like other specialization courses offered by Coursera, The Art of Sales comes with a hands-on project that needs to be completed successfully in order to bag the certificate of completion.


  1. Also available in Vietnamese.
  2. Details Sales Toolkit.
  3. Flexible deadlines.
  4. Includes 4 courses:
  5. Customer Segmentation and Prospecting
  6. Connecting with Sales Prospects
  7. Sales Pitch and Closing
  8. Building a Toolkit for Your Sales Process
  9. Offered by Northwestern University, one of the globally-recognized private research institutes.

You can buy from here


That sums up our list of the top 8 Sales Training Programs that actually work. A sales career is difficult, but with the right approach, comprehensive knowledge, and a good skillset, selling is possible and profitable. So, keep learning and keep growing.

Have any fascinating sales tricks, tips, stories, etc. to tell us? Do so via comments. Appreciated already.

You may be also interested in:

4 thoughts on “Best Sales Training Programs and Courses [2021]”

  1. Can I simply say what a relief to discover somebody that actually knows what they’re talking about on the web.
    You certainly understand how to bring a problem to light and make it important.
    More and more people need to look at this and understand this side
    of your story. I was surprised that you are not more popular given that you definitely have the gift.

  2. Fine way of describing, and nice post to get data on the topic of my
    presentation subject matter, which i am going to deliver in academy.


Leave a Comment